KOL Marketing Project – Lazada 12.12 Wow Fest (Arts and Music Festival)

 

I led KOL/influencers marketing project to support one of #Lazada1212 campaign’s brand activation: Lazada 12.12 Wow Fest (Arts and Music Festival), held in Senayan City Lot, Jakarta on 8-9 December 2018. Details are as follow:

 

Objectives:

• Build awareness and invite people to visit Lazada 12.12 Wow Fest
• Generate buzz on social media and trend #LazadaWowFest2018 hashtag
• Increase customer’s participation by posting their Lazada 12.12 Wow Fest pictures on Instagram
• Amplify Lazada Great Year End Sale and drive sales, app download, and app usage

 

Message to push:

Come and visit Lazada 12.12 Wow Fest. Bring your friends and family. Take instagramable pictures with the arts installation. It’s fun and free!

 

Channels:

Instagram (feed and IG Stories)

 

Concept:

IG feed:

KOL posted a photo of them with their favorite arts installation in Lazada 12.12 Wow Fest and tell people to tag them on their Instagram posts.

IG Stories:

KOL posted a series of video of them exploring and enjoying arts installation, music performance, and other activities in Lazada 12.12 Wow Fest.

 

Number of KOL:

50++ macro influencers (100K++ followers)

 

Total Engagement:

236,791 (ER: 2,8%)

 

Total Reach:

11,929,054

 

Customer Participation

400++ Instagram Post

1000++ Instagram Stories

 

Agency:

Inexus

Social Media Content for Branding and Engagement Purposes

As a social media strategist, I constantly analyze social media assets to formulate and test scenarios and uncover marketing and engagement opportunities. For @lazada_id Instagram especially, one post should not only be engaging visually and verbally but also containing branding element and subtly selling products.

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Above is social media content I created to boost Lazada’s branding and social engagement. The formula consists of:

• locally relevant and lifestyle-driven topics (combining relatable topics to Indonesian millennials as Lazada’s target market and the current campaign in Lazada Indonesia)
• catchy and engaging copy (to make customers easily connect with the content)
• product tagging (maximally utilizing Instagram’s feature to drive conversion faster)
• aesthetic visual (to drive engagement, boost social media presence, and attract new followers)
• branding color, logo, and font (to boost brand consistency)
• call-to-action

This formula has been a powerful weapon for our social media, resulting in average 8K likes and 500 comments per posts, and up to 100K new followers per month. I believe prioritizing social media branding will help you connect with your target audience, be more strategic with your efforts, and get better results.

KOL Marketing Project – #Lazada1212 Campaign

 

I led KOL/influencers marketing project to support #Lazada1212 campaign. Details are as follow:

 

Objectives:

• Increase brand awareness and encourage people to add to cart their favorite items before D-Day of sales
• Build the hype of Lazada 12.12 Grand Show (annual TV show)
• Amplify Lazada Great Year End Sale and drive sales, app download, and app usage
• Amplify the main message of Lazada 12.12: Shop With Heart

 

Message to push:

Lazada Great Year End Sale is happening. Let’s shop with heart.

 

Channels:

Instagram (feed and IG Stories)

 

Concept:

IG feed:

KOL posted a photo of them and their beloved one and wrote touching stories about them in the caption to amplify the message of Lazada 12.12: Shop With Heart.

IG Stories:

KOL posted a video of them inviting people to add to cart their favorite items prior to D-Day 12.12,  shop on D-Day 12.12 and put a link for swipe up.

 

Number of KOL:

100++ macro influencers (100K++ followers)

 

Total Engagement:

688,072 (ER: 3,6%)

 

Total Reach:

18,472,343

 

Agency:

Inexus

KOL Marketing Project – #Lazada1111 Campaign

 

I led a KOL/influencers marketing project to support #Lazada1111 2018 campaign. Details are as follow:

 

Objectives:

• Drive buzz and excitement & build up anticipation for #Lazada1111
• Show and assert Lazada’s leadership in eCommerce & innovation
• Drive sales and app download
• Boost campaign and brand awareness

 

Message to push:

• Shop on Lazada on November 11^th.  24 hours of the biggest discount ever.
• Utilize all Lazada app’s features to get vouchers and the best deals

 

Channels:

Instagram (Feed and Stories)

 

Concept:

IG feed:

KOL posted a picture of them holding a phone showing #Lazada1111 logo and their most favorite item to shop on Lazada.

IG Stories:

KOL posted a video of them inviting people to shop on D-Day 11.11 and put a link for swipe up.

 

Number of KOL:

400++ across tiers

 

Total Engagement:

1,042,108 (ER: 2,64%)

 

Total Reach:

63,055,333

 

Agency:

Icon Reel

Product Description for Google Play Store – Lazada Indonesia Ramadan 2019 Campaign

As Lazada kicking-off Ramadan campaign, I am honored to be once again chosen to write a product description for Lazada app in Google Play Store. As Lazada Indonesia is appointed to lead Ramadan campaign for the whole ventures, I’m not only writing it in Bahasa Indonesia, but also English to be featured in Lazada Malaysia and Lazada Thailand’s product description. The description includes 4 main USPs written in a light tone to engage more customers across 3 countries and invite them to download the Lazada app.

 

ORIGINAL COPY:

Siapa yang awal-awal puasa gini sering bingung mau ngapain buat ngabuburit? Tenang… Solusinya cuma satu: download aplikasi LAZADA™!

Kenapa kamu harus download aplikasi LAZADA™ bulan Ramadan ini?

• Main “LazGame” berhadiah voucher
Kamu bisa mainkan game super seru di aplikasi LAZADA™ dan semuanya berhadiah voucher! Sumpah, nggak bohong! Kalau hoki, bisa dapet voucher brand terbaik senilai hingga Rp 1 juta, lho!

• Main “Gift Splash” ngumpulin voucher sebanyak-banyaknya
Ayo senam jari, kumpulin voucher sebanyak mungkin dalam 10 menit! Catat waktunya: 2x sehari jam 12 siang dan 6 sore WIB. Biar makin seru, ajak teman-teman kamu main Gift Splash juga, terus lomba siapa yang bisa ngumpulin voucher paling banyak! Hehehe

• Bagi-bagi berkah pakai Flexi Combo!
Yuk, mulai bagi-bagi berkah Ramadan ke orang-orang tersayang. Pakai Flexi Combo di LAZADA™! Beli barang makin banyak makin murah! Semakin banyak barang yang kamu beli, semakin besar juga diskon buat kamu! Lumayan kan buat beli baju dan sepatu lebaranmu jadi lebih hemat.

Gimana? Nggak perlu bingung lagi mau ngapain buat ngabuburit, kan? Main games dapat voucher, nonton penampilan artis-artis ibukota dapat voucher, belanja makin banyak makin murah, kurang apalagi?

Yang nggak kebagian voucher, tenang… Crazy Flash Sale ada 10 kali sehari!
Sooo… Download aplikasi LAZADA™ sekarang! Ramadan semakin berkah!

Published link: https://play.google.com/store/apps/details?id=com.lazada.android&hl=in

 

COPY FOR REGIONALS (Malaysia and Thailand):

As our beloved fasting month is finally here, waiting for iftar is sometimes frustrating!
Worry not, LAZADA™ got your back!

These are reasons why you should download LAZADA™ app during Ramadan!
• Play Lazgame, Get Vouchers!
You can play a super exciting game on LAZADA™ app and you can win voucher prizes from it! No lie! The more you play, the more vouchers you can get! If lucky, you can get the best brand voucher worth up to Rp 1 million! Collect all the vouchers an don’t miss the epic up to 99% discounts!

• Play Gift Splash, Collect Vouchers to Your Heart’s Content
Let’s take it as the exercise for your fingers! Collect as many vouchers as possible in 10 minutes! Take note: twice a day at 12 pm and 6 pm. To make it even more exciting, invite your friends to play too, see who can collect the most vouchers!

• Share blessings with Flexi Combo!
Start sharing the blessings of Ramadan with your loved ones. Try Flexi Combo at LAZADA™! The more the cheaper! The more items you buy, the more discounts for you! A very good deal to get the best price for Eid clothes and shoes.
Voucher-prized games? Checked.
Vouchers showers? Checked.
Exclusive screening for Ramadan mega-concert? Checked.
Cheaper deals for the family? Checked!

We can give you more legit reasons to download LAZADA™ app on Ramadan but we choose not to reveal all and let you experience the awesomeness yourself. So get full-on shopping, redeem your voucher rewards from LazGame and Gift Splash, and buy more and more to get cheaper deals for everything you need!

Don’t forget that we have Crazy Flash Sale too! 10 times a day!!!
Download LAZADA™ app now! LAZADA™ Ramadan Gift For All!

Published link: https://play.google.com/store/apps/details?id=com.lazada.android&hl=en_US 

 

Seberapa Indonesiakah Kamu? – Engagement Video for YouTube

 

 

To celebrate Indonesia’s 73rd anniversary, we in-house created this video for Lazada Indonesia’s YouTube to drive social media engagement (likes and comments) and boost awareness about both Lazada and Independence Day. My involvement included conceptualizing the idea, writing script, talent scouting, and executing the shoot. The video was also shared and boosted on all Lazada Indonesia’s social channels resulted in total 50K views and 10K engagement across channels.

Meet and Greet with Dua Lipa – 26 March 2019 at ICE BSD City

As part of Lazada 7^th birthday celebration, I took charge of managing Meet and Greet event with Grammy-winning star, Dua Lipa. I strategically chose three macro Key Opinion Leaders or social media influencers with more than 1 million Instagram followers to participate in the Meet and Greet. I collaborated with 3 artist management (MContent, Screenplay, Warner Music Indonesia) agencies and scouted Rianti Cartwright (ex MTV VJ, presenter, actress), Sahila Hisyam (actress, model, influencer), and Giorgino Abraham (actor, singer, model). The Meet and Greet was meant to boost the hype of Lazada 7^th Birthday campaign digitally, resulted in up to 500k engagement and 8 million reach.

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Incentivized (sponsored) Game on Social Media

 

Created brand-sponsored content in the form of a quiz in social media (Facebook, Instagram, and Twitter). Worked with both internal (marketing, graphics, commercials, customer care) and external (brand) stakeholders to make sure everyone’s need (engagement rate for Lazada, sales and branding for the brand) is fulfilled.

 

Published link: https://www.instagram.com/p/BovyyUAizHF/

3 Tips Memanfaatkan Ruang Bawah Tangga Yang Tidak Terpakai

 

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Content creation for Lazada Indonesia Official LINE Account. Created the copy and liaised with and supervised the graphics team for the artworks. This content gained 44 likes & 50 shares, reached up to 1,8 million people, and drove sales for furniture and home deco.

Full article:

Hi, Lazadians! Apakah di rumahmu ada area di bawah tangga yang memiliki ukuran tanggung? Jika ada, bisa dimanfaatkan tuh. Yuk ikuti tips bagaimana memanfaatkan ruang bawah tangga yang tidak terpakai!

Jadikan rak buku
Daripada buku berserakan di meja atau lantai, lebih baik buat rak khusus untuk meletakannya. Ruang bawah tangga bisa disulap jadi rak buku tuh. Yang bagian bawah untuk buku anak-anak, yang bagian tengah ke atas untuk buku kamu.

Jadikan ruang kerja
Letakkan meja kerja dan kursi di bawah tangga untuk kerja. Di atas meja tersebut, bisa ditambahkan komputer, rak buku kecil, dan alat tulis untuk bekerja. Bekerja di bawah tangga bisa menjadi suasana baru jika kamu bosan kerja di kantor atau kamar tidur.

Jadikan rak sepatu dan aksesoris siap pakai
Sepatu dan aksesoris siap pakai lebih praktis diletakkan di posisi yang bisa dilihat dengan mudah. Bawah tangga adalah posisi yang tepat. Buat rak untuk meletakkan sepatu dan aksesoris siap pakai, seperti topi, tas, dan jaket.

Gimana? Punya ide untuk menyulap ruangan di bawah tangga jadi lebih seru? Ikuti tipsnya ya, Lazadians!

Jangan lupa belanja perkakas renovasi rumah berkualitas di Lazada.co.id >> https://lzd.co/2BqnEj1

 

Published link: https://timeline.line.me/post/_dSud0DhYybVo0WxDMxX1bnlNsQf4rEL4fykeHKA/1154303202205065242

 

 

 

3 Tips Menghadapi Nilai Yang Kurang Baik di Rapor Anak

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Content creation for Lazada Super Moms Facebook Page. Created the copy and liaised with and supervised the graphics team for the artworks. This content gained 14k likes and reached up to 500k people in total.

Published link: https://www.facebook.com/LazadaIDSuperMoms/posts/2083666968360615