Tag: KOL project

Influencers Marketing, KOL project, social media, Uncategorized

KOL Marketing Project – Lazada 12.12 Wow Fest (Arts and Music Festival)

Mayseeta

 

I led KOL/influencers marketing project to support one of #Lazada1212 campaign’s brand activation: Lazada 12.12 Wow Fest (Arts and Music Festival), held in Senayan City Lot, Jakarta on 8-9 December 2018. Details are as follow:

 

Objectives:

  • Build awareness and invite people to visit Lazada 12.12 Wow Fest
  • Generate buzz on social media and trend #LazadaWowFest2018 hashtag
  • Increase customer’s participation by posting their Lazada 12.12 Wow Fest pictures on Instagram
  • Amplify Lazada Great Year End Sale and drive sales, app download, and app usage

 

Message to push:

Come and visit Lazada 12.12 Wow Fest. Bring your friends and family. Take instagramable pictures with the arts installation. It’s fun and free!

 

Channels:

Instagram (feed and IG Stories)

 

Concept:

IG feed:

KOL posted a photo of them with their favorite arts installation in Lazada 12.12 Wow Fest and tell people to tag them on their Instagram posts.

IG Stories:

KOL posted a series of video of them exploring and enjoying arts installation, music performance, and other activities in Lazada 12.12 Wow Fest.

 

Number of KOL:

50++ macro influencers (100K++ followers)

 

Total Engagement:

236,791 (ER: 2,8%)

 

Total Reach:

11,929,054

 

Customer Participation

400++ Instagram Post

1000++ Instagram Stories

 

Agency:

Inexus

Influencers Marketing, KOL project

KOL Marketing Project – #Lazada1212 Campaign

Mayseeta

 

I led KOL/influencers marketing project to support #Lazada1212 campaign. Details are as follow:

 

Objectives:

  • Increase brand awareness and encourage people to add to cart their favorite items before D-Day of sales
  • Build the hype of Lazada 12.12 Grand Show (annual TV show)
  • Amplify Lazada Great Year End Sale and drive sales, app download, and app usage
  • Amplify the main message of Lazada 12.12: Shop With Heart

 

Message to push:

Lazada Great Year End Sale is happening. Let’s shop with heart.

 

Channels:

Instagram (feed and IG Stories)

 

Concept:

IG feed:

KOL posted a photo of them and their beloved one and wrote touching stories about them in the caption to amplify the message of Lazada 12.12: Shop With Heart.

IG Stories:

KOL posted a video of them inviting people to add to cart their favorite items prior to D-Day 12.12,  shop on D-Day 12.12 and put a link for swipe up.

 

Number of KOL:

100++ macro influencers (100K++ followers)

 

Total Engagement:

688,072 (ER: 3,6%)

 

Total Reach:

18,472,343

 

Agency:

Inexus

Influencers Marketing, KOL project, Uncategorized

KOL Marketing Project – #Lazada1111 Campaign

Mayseeta

 

I led a KOL/influencers marketing project to support #Lazada1111 2018 campaign. Details are as follow:

 

Objectives:

  • Drive buzz and excitement & build up anticipation for #Lazada1111
  • Show and assert Lazada’s leadership in eCommerce & innovation
  • Drive sales and app download
  • Boost campaign and brand awareness

 

Message to push:

  • Shop on Lazada on November 11th.  24 hours of the biggest discount ever.
  • Utilize all Lazada app’s features to get vouchers and the best deals

 

Channels:

Instagram (Feed and Stories)

 

Concept:

IG feed:

KOL posted a picture of them holding a phone showing #Lazada1111 logo and their most favorite item to shop on Lazada.

IG Stories:

KOL posted a video of them inviting people to shop on D-Day 11.11 and put a link for swipe up.

 

Number of KOL:

400++ across tiers

 

Total Engagement:

1,042,108 (ER: 2,64%)

 

Total Reach:

63,055,333

 

Agency:

Icon Reel